Spec spot
15 s · with sound
One bean drops, roasts, grinds and pours, and its copper seam becomes the ember line on the bag and the stroke through the wordmark. Emberline is a fictional brand; the spot exists to show what we would make for yours.
← All work
Spec work · Emberline (spec) · 2026
One bean becomes the product.
A 15-second spec spot for Emberline, a coffee brand we invented to show the food-and-beverage finish: a single bean carries the film from the drop to the pour to the bag.
Food & beverage · coffee
The brief
Our own brief: prove a food-and-beverage spot at broadcast finish with no client, no real brand and no third-party trade dress. One product, one mechanic, one line of copper that has to survive every shot.
What we did
One core mechanic, a single roasted bean whose copper seam becomes the stripe on the bag and the stroke through the wordmark. Photoreal tabletop macro with a single backlight, a locked six-colour palette, kinetic type on a flat layer, music and sound design built to the beats, and every frame checked before it was published.
Delivered
- 15-second spec spot, 16:9, 2K master with music and sound design
- Eight on-screen lines, all verified letter-perfect against the copy list
- Invented brand, bag and lockup; nothing borrowed from a real company
- Made in one render pass from a written treatment
Want this for your brand?
Send three bullet points and your logo. We reply with the right starting point, and nothing renders until you approve the script.